Keratin: The Foundation for Flawless Brows and LashesUpdated a year ago
Keratin is the building-block needed to supply the body with enough protein for healthy growth and maintenance.
Everyone needs different amounts of keratin based on their age, weight and muscle mass, and researchers and dietitians reinforce that without the right amount, the body can be subject to potential harm.
Keratin is a protein made up of amino acids. It is an important structural material that forms the tissues of hair, nails and skin. It is essential to nourish the body with adequate amounts of keratin to prevent loss of elasticity and help strengthen hair from the root down.
Hair is made up of three structures:
1.The Cuticle protects the hair cortex and determines how porous the hair is, in other words, how well it absorbs and retains moisture. It is made up of 7-10 layers of hard keratin.
2.The Cortex makes up 80% of the strand. It is the middle layer of the shaft and provides hair with strength and texture. The cortex consists of keratin, disulfide and hydrogen bonds.
3.The Medulla is the innermost layer of the hair shaft. It is delicate, made predominantly of soft keratin but also melanin, which is the natural pigment that colours hair.
Hair is largely comprised of keratin, so ensuring you get enough is essential for manageable, shiny and strong lashes and brows. This will allow hair to retain natural moisture, sealing the cuticle to grow smoother, more robust hair.
With the right levels of keratin, lashes will appear fuller, thicker and more voluminous, and eyebrows will become smooth and tame, increasing the density of the brow and diameter of each strand.
Foods abundant in zinc, biotin and vitamins A and C are great in boosting the body’s natural keratin supply, for example, fish, dairy products, fruits, vegetables, nuts and seeds.
Even if you already have a healthy diet, some extra help can go a long way, which is why BB have comprised several products high in keratin-rich ingredients to keep brows and lashes healthy. Retail these products to your clients at 100% mark up by buying them at wholesale prices!
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Not only does the BB brow gel hold hairs in place all day long, it is also infused with keratin to support the hair shaft from the cuticle, providing a protective barrier to care for the softer, inner layers of the hair.
The BB luxury conditioner is brimming with keratin and essential oils to give your brows and lashes an extra flare of care, hydrating and moisturising them to ensure health and shine post lamination and lash lifting treatments.
Complemented with keratin and biotin, our lengthening, conditioning and growth enhancing mascara will treat lashes to a gentle, effective treatment comprised of keratin and natural ingredients. Lashes will be left feeling glossy, effortless and retain their natural shine.