PRICE LIST GUIDELINESUpdated a year ago
Pricing your brow and lash treatments can be tricky, especially in a competitive industry. At Beautiful Brows & Lashes, one of our most asked customer queries is how much you should charge for treatments. The truth is, there is no direct answer to this question; the prices you choose to set should be based on several factors. This post is designed to help guide you to making the right choice for your business.
It is crucial that you do not price your services so low that your business is unsustainable. For reference, the cost of treatments when using Beautiful Brows & Lashes products are:
- Lash Bomb Lash Lift = £3.60
- Brow Bomb Brow Lamination = £2.48
- Tint & Developer for Lashes = £0.47
- Tint & Developer for Brows = £0.94
- Super Speed Lift & Tint = £2.00 - £4.00
When pricing your services, you should bear this in mind. Ensure the prices you set make enough profit to cover additional expenses such as rent, insurance, tools, and utilities.
We recommend researching the average treatment price in your local area and basing your pricing on this. For example, the cost of a brow lamination in London can be up to three times the amount of the cost for the service in Northern England. The price in each area reflects the average income for locals and the cost of living in that area.
Typically, the more years of experience you have as a lash or brow artist, the more money you can charge for your time and services. It can take years of practice to perform treatments of the highest standard, and until you have reached this point, you may feel more comfortable charging a more average price. Consider your capabilities and how long it takes to perform treatments to create a fair price list.
Remember, increasing your prices is easier than decreasing them, so try to ensure your prices are not too high that they will need to be lowered later down the line. Lowering your prices could decrease the value of your business image.
Keep an eye out for fluctuations which could affect your pricing. For example, changes in the industry or the impact of the economy could mean you need to adjust your treatment prices accordingly.
As you grow in experience and skill level, do not be afraid to adjust your prices. You may notice your skill level improving when you start getting more bookings or enquiries. If this happens and you decide to slightly increase your prices, be transparent with your existing clientele. You could put a post out on social media, a sign in your salon or send out an email to inform your regulars of the changes, ensuring the notice is polite and understanding. It is important to keep your clientele happy.
To encourage clientele, it is common for newly trained technicians to offer an introductory discount. It can be hard to gain trust and build repertoire when starting a business, so offering a discounted price for new customers or for the first month of opening can make people more likely to give you a chance.